UserTesting’s acquisition of User Interviews was an emotional moment for many in the research and ResearchOps worlds. There were concerns like “Is UserTesting going to consume User Interviews?” People worried about losing not just the participant recruitment platform they love but also the excellent blog, the Awkward Silences podcast, courses, and well-researched reports that User Interviews has become synonymous with—including content produced in partnership with The ResearchOps Review, a collaboration we look forward to continuing.
So I scanned LinkedIn to understand the key worries, such as “Will User Interviews become inaccessible for teams with a small budget?” and asked members of the Cha Cha Club, a members-only club I founded for ResearchOps professionals, about their key concerns. Then I sat down with Basel Fakhoury, the CEO and cofounder of User Interviews, and Baran Erkel, the chief strategy officer at UserTesting, as a guest host on the Insights Unlocked podcast, to ask them your questions.
This wasn’t a polished public relations moment, and I wasn’t paid for my time. Instead, it was a candid look at what this acquisition means, now and in the long term, for the people who use these tools.
If you’ve got more questions for Basel and Baran, please post them in the comments.
Things Mentioned in This Episode
Research That Scales: The Research Operations Handbook by Kate Towsey
ResearchOps 2.0, an audio documentary about the past, present, and future of ResearchOps
Cha Cha Club, a members’ club for ResearchOps professionals
