ResearchOps 2.0 is brought to you by User Interviews—the only solution you need to recruit high-quality participants for any kind of research.
In just ten years, ResearchOps has transformed from an obscure Silicon Valley speciality into a vibrant global profession. Despite economic headwinds, ResearchOps roles are emerging across industries far beyond tech, and the field is evolving at breathtaking speed. But where have we come from, and where are we going?
In this five-part audio documentary, we’re exploring the past, present, and future of ResearchOps—and it’s exciting, fascinating, and, at times, pretty mindblowing stuff! Each episode features the voices of Cha Cha Club members, senior research leaders, and the smart minds behind User Interviews—the only solution you need to recruit high-quality participants for any kind of research.
To scale up; tune in.
In This Episode
In this third episode, we’re diving deep into what taking a platform approach to ResearchOps means and why research platforms are a pivotal part of the future of ResearchOps. Here’s what we’ll cover:
(1.08) About this Episode
(1.49) At the Intersection of Art, Technology, Research, and Design
(3.57) But What Is a Research Platform?
(6.04) Case Study No. 1: Intuit’s Data Validation Tool
(9.06) Building Custom Features to Meet Unique Business Needs
(10.29) Case Study No. 2: An Insights Platform at IBM
(12.07) Creating an Impact Long Into the Future and Well Beyond Your Immediate Team
(13.23) The Network Effect of a Research Platform—and Massive Scalability
(14.24) A Platform Needn’t Be a Huge Technical Investment
(16.41) Fostering an Integration Between People, the Business’s Goals, and Research Goals, Too
(19.57) Making the Shift from a Full-Service Operating Model to a Platform Approach
(21.51) A Platform Must Be a Win-Win-Win
(24.30) The Pros and Cons of a Platform Approach
(27.43) All-in-One Versus Best-in-Class Tools
(28.50) Platforms as Water Coolers Versus Filing Cabinets
(30.54) Walled Gardens and Capitalising on Your Own Data
(32.03) Choose Your Platform Partners Well
(34.41) The New Skills We Need to ‘Platformize’ Things
(39.30) What’s the Opposite of a Research Platform? Hint: It’s Not the ‘F-Word’: Fire Drills.
(41.18) I Asked Casey, “What’s the Future Research Platform of Your Dreams?” (And He Lit Up.)
(43.27) Garett Wraps up with the Best Not-Motivational-Motivational Speech Ever
(45.57) End
This episode features Casey Gollan, the Senior Engineering Manager for the Product Excellence Office at IBM; Garett Tsukada, the Head of Customer Connect UX ResearchOps at Intuit; Carina Cook, the Director for Product Insights and Operations at PENN Entertainment, Inc.; Lexi Breitz, the Director for Research and Customer Insight at Headway, and Basel Fakhoury, the co-founder and CEO of User Interviews.
About the Next Episode
The next episode drops on September 30th, and it’s all about building robust ResearchOps systems in the midst of constant change—advice that everyone needs.
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Brought to You By
A Cha Cha Club production, sponsored by User Interviews—the only solution you need to recruit high-quality participants for any kind of research.
Credits
Produced and narrated by Kate Towsey. Co-produced with Cha Cha Club manager, Glenn Familton, and ResearchOps experts, Jenna Lombardo and Renato Venter.
Aria, the robotic voice, was generated by Soundly. Explore the music and (most) sounds featured in this episode via this Epidemic Sound playlist.
